An activist cat, a video podcast, feline experts, a presidential address, hijacked TV sets, a strange theory about water bowls... All over social media and in your news feed. You might have wondered who could be behind all of it. It was us.

Comité Pour une Meilleure Eau (CPME) — creative parody campaign by French Bandit. All reproduced formats are humorous parodies within the meaning of Article L122-5 of the French Intellectual Property Code.

If we created this entire universe, it's because a simple fact has long concerned us: cats don't drink enough. More than 30% of cats over 10 years old develop chronic kidney disease. Chronic dehydration is both a cause and a consequence. And most owners never realize it. The cat is an animal descended from a desert ancestor. Its relationship with water is different from that of a dog. For it to drink properly, it needs to be offered moving, quality water. This is what we at French Bandit have been designing for years. And this is what this campaign celebrates. Thank you for following this adventure. The rest is here.